- Our Capabilities
Our Solutions To Retails
Retail Audits
We assess product availability, stock levels, visibility, and shelf execution across modern and general trade. This helps brands identify distribution gaps, improve in-store performance, and drive stronger retail execution strategies.
Trade Scans
By tracking product placement, competitor activity, promotions, and pricing across outlets, we offer a clear view of what’s happening in your trade channels. These insights empower teams to optimize sales strategies and strengthen market presence.
Retail Census
We map and classify all retail outlets within your target regions, giving you a comprehensive understanding of trade structure and potential points of sale. This data supports route-to-market optimization and market expansion decisions.
Pricing Studies
We monitor price movements across channels to help brands understand competitive positioning and pricing dynamics. The insights guide pricing strategies that improve competitiveness and profitability.
Route-to-Market Studies
Our RTM research uncovers the most efficient pathways to get products into the hands of consumers. We analyze channel performance, distributor capability, and logistical realities to help brands structure effective, scalable distribution systems.
Who We Work With
Consumer-Research Solutions
Your customers hold the answers—our research helps you hear them clearly.
We uncover the attitudes, perceptions, and experiences that drive customer behavior, empowering businesses to elevate service delivery, improve loyalty, and build stronger brands.
Qualitative Research
Qualitative research is a flexible, powerful set of techniques used to reveal consumers’ motivations, attitudes, perceptions, beliefs, and values.
Social Research
At Apex Research, our Social Research solutions help NGOs, government institutions, and development partners truly understand the people they serve.
We go beyond data to uncover the lived realities, behaviours, and systems that shape communities
